Free calculator
Stop guessing what to charge sponsors.
Enter your audience and get a price range per ad, from published industry rates. Every number links to its source.
Price per ad
Per month at that rate
Line for your media kit
Formula: audience ÷ 1,000 × CPM, where CPM is the price per 1,000 listeners, readers or views. The range is the low and high of the published CPM for your ad type. Your real price depends on niche, audience quality and demand. It is a starting point for the conversation, not a quote.
Where the rates come from
- Acast (2026 guide): “$25 to $40 CPM for host-read sponsorships”
- Libsyn Ads (2026 guide): “60 second spots: $24-26 CPM”
- Rephonic (Aug 2026): “between $18 and $25 depending on the ad length and placement”
Sources agree that host-read ads pay more than pre-recorded ones. Bigger audiences and business topics tend to earn more. Libsyn counts downloads in the first 30 days; Acast and Rephonic say listens or estimated listeners.
- beehiiv (Nov 2025): “newsletter CPMs typically range from $10 to $75”
- Paved (Jul 2026): “charge between 2.5-5% of your subscriber count”
- SponsorGap (Mar 2026): “Marketing & SaaS B2B: $80 - $200 CPM”
Newsletter sources vary a lot. SponsorGap sells sponsorships and quotes the highest numbers, so its figures are listed here but not used in the ranges. Small lists often sell a flat fee instead.
- 1of10 (Aug 2026, updated Oct 2026): “$10 to $50 per 1,000 expected views for a dedicated integration”
- OutlierKit (Apr 2026): “pay $15-$80 CPM (cost per 1,000 views) for integrations”
Ranges use 1of10's niche table. OutlierKit's planning estimates run higher, up to $80, and say they are estimates, not a survey. A dedicated video usually costs more than a 60 to 90 second integration.
Ranges read from the pages above on 2026-11-11. Published rates change and differ by source, so check them before you send a quote.
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